5 Tips For Choosing A Winning Domain Name
The easier it is to remember your domain name, the more likely people are to type it in correctly when looking for your website. Ideally, you want something short and snappy that’s still unique enough that no one else has already taken it. If you can come up with a great short domain name, you’ll find that this will help people remember your site and potentially make it rank higher in search results. Here are five tips for choosing a winning domain name
1. Keep it short five lettered
If you’re going to invest in a short domain name, don’t be too wordy. The shorter, easier-to-pronounce your domain is, the more likely people will remember it. Don’t make them work hard to find your site: Keeping it short and sweet also goes for keyword optimization; using a single keyword phrase as part of your domain name can help with ranking ability on search engines like Google and Bing. Make sure it’s memorable: You should use brandable domains only if they are short and memorable.
Make sure that potential customers will not have any problems remembering your domain by testing it out with friends and family members. Do some research online before buying one. Before purchasing a premium domain name from a registration firm, do some preliminary research online to check out how competitive that specific keyword is within its context.
2. Make it personal
Some people try to make their domain names as short as possible, choosing two- or three-word domains that incorporate their name. In most cases, these types of domain names are harder to remember and can be more difficult to share on social media. But if your name is one word and closely related to your business idea, it might be a good option for you. The truth is, any domain name can work—as long as it’s catchy enough to stick in people’s minds.
Personalized domain names often work well here because they give people something easy to remember while also being associated with you—the entrepreneur! If you don’t have a strong preference for what goes into your web address, it’s not such a bad idea just to get creative with some letters and see how far it takes you!
3. Make it pronounceable
Although domain names are not read out loud, it’s important to make sure that your chosen domain name is pronounceable. This way, even if people don’t remember how to spell it, they can easily tell others what your site is about. Try reading aloud a few options with friends and family to get an idea of which one is more easily pronounced. Remember, your goal here is for visitors to be able to share or find you. The easier it is for them to do that, all without having to type additional characters, such as com or net at the end of your domain name, then better!
4. Stick with letters
The best domain names are limited to a certain number of characters (often one to five). This is especially true if you’re going for a short domain name. After all, you don’t want to limit your options when it comes to SEO or information sharing. If you plan on using all numbers, be sure to include (number) dot com in your URL; otherwise your viewers will mistake 1234567890com as spam email. And I know what some of you might be thinking: What about using words instead?
5. Go after .com
.com is one of three types of Top Level Domains, or TLDs. The other two are .net and .org, but they’re not as competitive or valuable as .com, which is worth fighting for if you’re serious about building your brand. When choosing a domain name, also think about .info or .biz. They’re shorter than .com and cheaper to buy—but most people associate them with specific industries (i.e., technology companies often end up on .biz).